Pay Per Click (PPC)
Paid advertising is an affordable but highly effective way to bring in-market customers directly to your website.
Accelerate sales from paid search with the PPC services that deliver a 20% increase in return on investment. See what our full-service solutions (which include our award-winning team, tech, and strategies) can do by requesting a proposal today!
Our Approach to PPC
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Data Audit
By collecting and analysing data, PPC managers can make informed decisions about how to allocate your advertising budget, target the right audience and create effective ads.
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Insights and Reporting
Feedback insights into performance to make informed decisions on how to grow your PPC campaigns.
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High impact
We optimize your website to align with your business goals and maximise search opportunities. Our team carefully assess and prioritise actions to ensure the most effective use of resources.
PPC
Increase your website traffic and brand awareness by collaborating with a PPC agency that strives to understand your business goals with a performance-driven approach.
We provide tailored strategies to you to deliver optimum results and maximise the ROI/ ROAS to make your marketing budget go further
Our PPC Services
We sing a different tune
A holistic outlook
Diverse channels, landing pages, and the action taken by your prospects- everything is interconnected. We integrate all these aspects into a comprehensive strategy to make your investment worth more.
Optimization at the core
We know that the world of digital marketing is dynamic, and with the changing customer intent, we need to keep the game up and optimize at every stage, be it the ad copy, offering, or keywords.
We know what not to do
Frequently, brands & agencies end up investing more in inapt channels and tools. Our team thus works closely with you to ensure spending is optimized and aligned with your goals.
Frequently Asked Question
Axe Digital PPC audit is a crucial step in our methodology. Our team of PPC experts will perform a comprehensive review of all your previous digital marketing campaigns and metrics to gain a deeper understanding of your current PPC strategy. Specific elements of evaluation include waste spend, missed opportunities, keyword analysis, account structure, ad copy, and match types. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your PPC campaigns and grow your business.
Our team is equipped and experienced to run PPC advertising on all the major platforms including Google, Bing, and the Google Display Network. By working with these three platforms, your paid ads will be eligible for a variety of placements. In addition, our team of PPC experts will have a wide range of targeting tools available to them. As a result, we will be able to reach your customers, no matter where they are.
Paid search advertising is a method by which you pay for your website to appear in the advertising sections of relevant search engine result pages. Typically, this section is at the top of the result page so users’ eyes land on your site first. The higher your bid os, combined with how relevant the ad is to searchers for that term, results in an increased likelihood it will appear in search results.
Google Shopping campaigns consist of shopping ads. These Google ads include rich product information such as a product image, its price and your merchant name. It also includes data attributes from the product information you submit in you Merchant Center data feed. By utilizing these Google ads and all their information, you are able to rank higher for certain search terms within the Google Shopping Network. A campaign allows you to further those results by selecting specific products to bit on for higher results.
Remarketing, and its associated campaign, is a techniques aimed at drawing visitors to your site back in and encouraging them to convert. This os done by showing ads to those individual;s who have previously engaged with your site or app. Setting up such a marketing campaign providers you with additional setting and reports designed specifically tore ach previous visitoes and users. Typically, the ads are a=customizable and dynamic so you feature the specific products or service each user was viewing when they abandoned your site.
- What is programmatic advertising?
Display advertising, or ads, sometimes referred to as banner ads, are a form of PPC that in reality come in a variety of size, not just banners, These ads appear on other websites relevant to yout product and service. This is in contrast to search ads which appear on search engine results pages. On Google, display ads appear on sites within the Google Display Network. Such sites can include blogs, news sites, Gmail, YouTube and more.
At Axe Digital, Our strategies are customized based on the individual business and its unique needs and goals, as well as the competition in your industry. So we can’t give you a specific numbers without first reviewing your current PPC strategy, Use one of the forms above or below to request a FREE PPC audit and we will review your current set up. From there, we can provide an estimated cost and plan for any changes that need to be made.