Email Marketing
Our experience in delivering comprehensive email marketing strategy has allowed us to drive our client’s business goals. Our team will curate a strategy that encompasses your brand, voice and business target in order to drive traffic and conversions.
Approach to Email Marketing
D
Data Cleanse & Segment
Begin your email marketing activity by auditing your database and segmenting your audiences. This will help create bespoke experiences to improve key metrics.
C
Create an Experience
Once you know the audience you want to communicate with, we start to develop tailored experiences for your segments through content marketing.
C
Communicate
Finally, create compelling emails through stand-out subject lines and email design focussed on performance.
Email Marketing
As the smartphone revolution continues to shorten our attention span and fill our 5-minute breaks, emails are checked regularly throughout the day. This means that potential customers are more accessible.
Email marketing is the perfect way to capitalise on this increased accessibility as it is quicker and easier than ever before to get in front of your customers.
Our email marketing approach
Frequently Asked Question
The Axe Digital email audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous campaigns and databases to gain a deeper understanding of your current email marketing strategy. Specific elements of evaluation include a review of your current design and copy, email marketing tools, and database health. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your email marketing campaigns and grow your business. Whether you’re interested in email marketing for small businesses or for a large firm, We’ll help you secure new leads with targeted email strategies.
An email service provider (ESP) is a tool that can help you automate your email campaigns. Some of the most popular ESPs are MailChimp and Constant Contact. Each ESP has its own set of pros and cons so it can be difficult to determine which one is the best fit for you. The Axe Digital team understands this and is ready to help walk you through your options. Choosing an ESP is crucial to the success of your email marketing campaigns- don’t leave it to chance.
We will work with any and all ESPs. However, as part of our email marketing services, we will review your current ESP and make recommendations for changes if we think there might be a better fit available. Some of our favourites include Klaviyo, MailChimp, Pardot/Salesforce, HubSpot, and Bronto. Each is designed with a different business use case in mind whether you’re a start-up, medium-sized business, or enterprise company.
Once upon a time, you had to send emails manually and, unfortunately, Some marketers still live in this world. But now you don’t have to thanks to email automation! An automated email is any message automatically sent for your ESP triggered by a user’s action and inaction on your website. For example, you can send an email to a customer who visits your website, fills their cart and starts the checkout process, but does not complete their purchase. The possibilities are endless!
Broadcast, or promotional, email is a means of making a single announcement to many of your subscribers or users. This could be to communicate company updates such as a product release or an opportunity such as a holiday sale. While these are the emails most consumers deem to be junk or clutter in their inboxes, our team can help you improve the readability of these types of email communications so your customers begin to value them rather than avoid them.
Much like it sounds, list cleaning or hygiene refers to the upkeep of your email list data. This includes ensuring email addresses are still active, that have the right name and company attached to them, and all who are on your list have not opted out. This is critical for maintaining a positive reputation and delivering value to your customers. For example, poor list hygiene might result in an email being sent to a customer with the wrong name in the greeting, making your customization a negative instead of a positive.
No, at Axe Digital we do not buy email lists. Instead, we always have your customers and prospects opt in to receive your inbound email marketing. This helps your brand maintain a positive reputation. Buying email lists and sending communications to people who may not want them will only hurt your branding and that is not something we want to perpetuate.
The reporting and metrics of email marketing are an important part of continuous improvement for our team and yours. As such, we use the following metrics when reviewing performance.
- Open Rates
- Click Rates
- Deliverability Rates
- Unsubscribe Rates
- Revenue Generated
- Average Order Value
Each of these metrics tells us something different about the viability of your email marketing campaign and can help us make adjustments as needed.