Content Marketing
We’re a content marketing agency that takes the time to understand you, your audience and your industry. We develop ideas that fit naturally with your customer’s journey, user intent and digital landscape.
Content That Drives Awareness, Leads and Trust
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Understanding you, your audience and your industry
We hit the sweet spot that appeals to your business, audience and industry.
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Ideas that fit naturally with your customers
We place our content in the right places and formats depending on what users are searching for, ensuring we’re in the right place at the right time with the right content.
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Driving results in a crowded digital landscape
We’re a result-driven agency that writes our content with the end goal in mind, whether the goal is increasing awareness, building trust or driving leads.
Content Marketing
In an online world, content is king! Therefore, the creation and sharing of relevant, thought-provoking material is crucial to remain ahead of the game.
Using our expertise in strategy, planning and copywriting; our team understands both you, and your audience to develop ideas that fit naturally with your customer’s journey and user intent.
Our Content Marketing Services
Our Content Marketing Mission Statement
Our mission is to create compelling and effective content that resonates with our client’s target audiences and meets the specific goals of their businesses. We strive to deliver content that is tailored to the needs and preferences of our clients’ industries and placed in the most appropriate formats and channels for maximum impact.
Our focus is on driving results and delivering value to our clients through targeted and strategic content creation.
Our content marketing approach
Frequently Asked Question
The Axe Digital content audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your current copy and promotions to develop a deep understanding of the current state of your content marketing strategy. Specific elements of evaluation include blog content, promotion technique, competitive analysis, conversion points, and copy objectives. We will them use these findings to develop a robust strategic plan that will help increase the value of your website content and grow your business.
An infographic is a visual representation of information, data or other knowledge. It is intended to present information quickly and clearly for easy comprehension. They also help improve cognition of complex information since utilising graphics is known to enhance our ability to see patterns and trends. In marketing, this can be an invaluable tool in helping your consumers understand and digest complicated concepts. Infographics also lend themselves nicely to social sharing which increases your brand awareness. Unds, a content calendar is a detailed plan of when you will produce and publish your content. An effective content calendar will save you time and energy while keeping you organised and on track.
What is the difference between a long-form and short-form blog post?
Just as it sounds, a content calendar is a detailed plan of when you will produce and publish your content. An effective content calendar will save you time and energy while keeping you organised and on track. It also helps you avoid content gaps and ensure you are producing new material regularly. At Axe Digital, our content marketing agency helps our clients create content calendars that address specific customer personas and content clusters to ensure that our digital strategy covers all aspects of your business.
In its most basic form, content marketing is simply the practice of publishing editorial, graphic and video to attract, inform and engage your target audience. The focus on content marketing is to offer your customers high-quality, targeted material that is both helpful and useful to them as opposed to pushing your products or services. Connecting with your customers in this way can help increase the trust they have in your business as well as business recognition. More technically, generating quality content can also improve your SEO and generate high-quality leads.