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The real estate market has grown & evolved, and having an engaging online presence is now absolutely critical. Otherwise, you’re simply missing out on a TON of prospects!
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360° Marketing Solution is the BEST Solution for Your Real Estate Business
What does it mean
to have a
360° approach?
What does 360° mean when it comes to effective marketing? Don’t worry, this isn’t a geometry problem! Simply put, a 360° approach is an integration of different marketing strategies and methods which includes taking advantage of all advantageous digital platforms in order to engage more potential customers.
Why does your business need 360° digital marketing?
Why? Because trying to piecemeal together a few disparate marketing tools isn’t enough. Your business needs a complete, omnichannel digital marketing solution; that’s what modern real estate shoppers demand. If you’re not clearly present and engaging on every channel, you’re simply losing business to the competition.
How can Axe Digital help?
Axe Digital doesn’t just help you come up with an effective 360° digital marketing strategy for your business; we can help you actually implement that strategy, too! We can partner with you in everything from leveraging search engines, to Google maps, to popular social media platforms, to email, and more!
Transform your Real Estate Business with Us!!
How Can We Help You Become a Shining Star in Your Target Real Estate Market?
Start with a custom website fine-tuned for your real estate market.
You need to start by having a website that people actually want to click on. Don’t have a staff of professional web developers on your team? That’s OK, because we do, and we’re happy to partner with real estate businesses like yours! Axe Digital can help you to develop an engaging website that’s fine-tuned for your particular market.
Get your website ranked on Google and other search engines.
Interested in drawing more traffic to your real estate site, and away from the sites of your competitors? Then effective SEO practices are absolutely crucial. SEO can be challenging as well, since it’s a constantly moving target. But no worries! By choosing to partner with Axe Digital , you’ll be putting an SEO heavyweight on your team!
Get found in local searches, too.
Following good basic SEO practices matters, but you need a special focus on local SEO, too. Why? Because you’re trying to attract real estate prospects who are actually shopping in your local market! In order to that, you need your business to show up when users conduct a search for available real estate in your specified location or locations.
Improve visibility on Google Maps for your target areas.
Successful businesses know they need to be visible in specific ways – your business needs to be found on Google Maps, too. Many folks search for real estate by Google Map location, and you want to be ready for those opportunities. Whenever people search for “real estate near me,” you want your business and your properties to be the first thing they see!
Generate leads through local listings (Local Real Estate Directories, Sites, & Listings)
Creating a Google My Business profile is essential, but Google isn’t the only place people search for real estate. It’s also important to know which real estate directories & sites folks in your market tend to check for listings. You need to make sure your business and your properties appear on those sites & directories, too!
Target new customers with effective Google campaigns
Organic results are certainly desirable and beneficial, but organic alone isn’t enough for really growing your real estate business. It’s important to take advantage of some focused search engine advertising, too. The digital marketing team at Axe Digital has a proven track record of success for generating real results for our clients through advertising on both Google and Bing.
Engage your community through social media platforms
Your current clients – along with your target real estate prospects – very likely spend a significant amount of time on social media every day. Successful businesses and brands are intentional about engaging with their communities where they are, and that includes social media platforms like Facebook, Twitter, Instagram, and YouTube. Axe Digital can help you take full advantage of social media marketing!
Engage your audience on Facebook
Being present on social media is important, but you also need to prioritize where to place your focus. Facebook is still the largest social media platform in the world, and it’s one of the first places your target audience is likely to check every day. If you truly want to connect with your audience, you need a good Facebook strategy.
Build a better sales funnel with engaging content
There’s an old adage in marketing that’s still true today: content is king! You need to have something to say, and it needs to be something that your target audience will really value. Providing content of excellence motivates your audience to engage with your business. The Axe Digital team includes content specialists who can help you tell your story with power and purpose.
Speak to your community with personalized emails
Think email marketing is dead? Not true! People in your community and in your target market will still open and read emails from businesses, if those emails are designed, written, and handled the right way. Not sure about the best way to handle your personalized email campaigns? The digital marketing specialists at Axe Digital can help!
Why Choose Axe Digital as Your Real Estate Digital Marketing Partner?
Experienced Digital Marketing Experts
Obviously, you want to choose a digital marketing partner who really knows what they’re doing. The Axe Digital team is comprised of experts in everything from website building, to graphic design, to UX/UI, SEO, SMM, PPC advertising, ORM, content marketing, branding, and comprehensive marketing strategy for real estate.
Dedicated Professionals Who Know Your Market
Some digital marketers trying to gain your business are little more than fly-by-night groups working out of someone’s basement. Axe Digital , on the other hand, maintains bona fide offices, so we’re really in a better position to help you attain your digital marketing goals.
Don’t Just Get Leads, Get Better Leads
Of course your volume of leads generated matters, but it isn’t just about volume. What you really want are leads who are more likely to convert for your business, and that’s what we’re all about at Axe Digital. We don’t just get you leads; we help you get more qualified leads!
Measurable Results That Matter
Many digital marketers will make vague promises, and their performance can be hard to measure. Axe Digital believes in providing digital marketing services which produce real, measurable results for your business! We share regular performance reports with our clients which feature clear language, helpful graphics & charts, and insights you can actually use.
We’re More Than Marketers
We’re Your Partners
Another thing that sets Axe Digital apart is the way we actually collaborate with our clients. We don’t just work for you, we come alongside to work with you towards achieving your marketing goals and growing your business. And we’re just a click or call away whenever you may need us!
Frequently Asked Questions
Other marketing methods can be hit-and-miss in terms of actually reaching your target audience, but digital marketing reaches people where they spend a significant amount of time every single day – online!
Yes it does! Years ago, many real estate buyers would begin their search by picking up a real estate brochure, driving around, and looking for posted property signs. But that’s not how the process usually works these days. Most folks now begin their real estate search online, and if you’re not taking full advantage of digital marketing – you’re really missing out on a ton of real estate business!
It really works in much the same way as it does for other businesses. You find a way to put your product or service out there for interested parties to see, they become interested in connecting with you to learn more, and then everything flows from there. Digital marketing is an effective method for putting your business and your listed properties in front of more interested parties!
Absolutely. If you want your real estate business site to show up on Google, then you’ll need to take advantage of current SEO practices that will help Google to stand up and take notice. Thankfully, we can help you with that; the Axe Digital team happens to be expert at all things SEO!
SEO is absolutely necessary when it comes to improving the visibility of your business site, but SEO alone isn’t enough if you really want to generate more customers. You need to combine some paid advertising with your organic ranking efforts if you really want to grow your real estate business!
Here a few key things you’ll want to do in order to maximize your Google Map presence: claim a Google Map business listing, provide correct details about your business, and feature some positive customer reviews.
Want to generate a steady stream of leads for your real estate business? It really is possible, by running some targeted, proactive campaigns on platforms including Google Ads and Facebook Ads!
You really should. Having a business website and a Google My Business (GMB) profile are certainly important, but the fact of the matter is that these aren’t the only places real estate buyers look when they’re ready to purchase a property. You’ll want learn which other real estate directories and sites are popular in your area, so that you can take full advantage of those as well.
The answer depends somewhat on who your target audience actually is. But in most cases, having an engaging presence on social media can be incredibly valuable to both your business & brand.
Social media doesn’t just add branding & engagement value for your business. With a combination of effective content and targeted ads, social media can be a real lead generator for you, too.
It really is. Your current clients are already fluent with social media, and many actually prefer to communicate through Facebook, Messenger, and related platforms. If you’ll choose to leverage social media in this way, it will really show your brand to be more relevant for the folks you’d like to engage.
There are several ways you can take advantage of email marketing. Email is a great way to stay in touch with your existing clients, and it’s also effective for personalized communication and retargeting.
You certainly should! Written reviews certainly carry influence, but nothing speaks better to potential clients than hearing them speak positively about their experience with you in their own words through the power of video. If you consistently take care of your buyers and sellers well, then it usually isn’t hard to get them to talk about it in a short video interview. And if you can capture it on video, Axe Digital can help you to get it seen online!
As we’ve established above, you need to go digital with your marketing. But publishing a website and posting digital content alone isn’t enough if you don’t have a good strategy, or if you don’t have a good partner to help you implement it! Axe Digital has helped many businesses to grow across a wide spectrum of industries, and we can help your real estate business to grow, too!
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