Case
Study
Fashion
Apparel
A fashion D2C brand scaled from ₹18L to ₹46L/month in 90 days
Strong product. Beautiful Instagram. 0.8% conversion rate. The content and the checkout weren't talking to each other. We built the bridge.
- ₹46L Monthly revenue (from ₹18L)
- 3.8x ROAS — up from 1.9x
- +90% Conversion rate
- ₹ 1,640 CAC- down from ₹3,100
The Problem
40K followers, well-designed site, but a 0.8% conversion rate. Content and paid ads were run separately with no shared brief. Revenue was flat for 4 months despite increasing ad spend from ₹80K to 1.4L/month.
Audit Finding
- Only studio- shot creatives in the ad account- no UGC at all
- Content team and ads team working with different briefs
- Broad targeting, no audience segmentation by category
- No post-purchase retargeting for repeat buyers
- Product pages missing review, size guides and trust signals.
What we did- month by month
Month 1: UGC creative sprint + audience segmentation: Segmented audience by product category, gender and purchase behaviour. Ran a micro-influencer campaign with 8 creators (10K-100K followers) to produce UGC-style creatives. Launched as dark posts- CTR improved 2.3x over studio shots in 2 weeks.
Month 2: Full-funnel build + product page fixes: 3-stages funnel: awareness (video) → consideration (product carousel) → conversion (testimonial + offer). Added reviews, size guides, and trust badges to product pages. Conversion rate moved from 0.8% to 1.5%.
Month 3: Results ₹46L revenue. 3.8x ROAS. Repeat buyers up 28%: Revenue from ₹18L to ₹46L. ROAS doubled. CAC down 47%. Repeat purchase rate improved 28% from post-purchase sequences. Influencer UGC now drives 60% of their-top performing ad creatives.