Case
Study
E-Commerce
Ayurveda
From ₹4.2L to ₹14.7L monthly revenue — in 30 days
An Ayurveda supplement brand had a cart full of interest and empty checkout. We rebuilt their Meta funnel in 3 weeks and tripled their revenue.
- Rs 14.7L Monthly revenue (from Rs 4.2L)
- 4.1x ROAS- up from 1.4x
- Rs 980 CAC- down from Rs 2,400
- +145% Conversion rate increase
The Problem
Spending Rs 1.8L/month on Meta with a 1.4x ROAS- barely breaking even after COGS. 68% of visitor were adding to cart but not checking out. Great product, strong review, zero retargeting infrastructure.
What We Found In The Audit
- All spend on cold audiences- no retargeting stack whatsoever
- Same single creative running for 4+ months- severe ad fatigue
- Traffic sent to homepage, not product landing pages
- No lookalike audiences built from past buyer data
- Zero cart abondonment campaign
What We Did- Week By Week
Week 1: Audience rebuild + creative overhaul: Built 1% lookalike audience from the 180-day buyer list. Produced 6 new creative variants- product demo videos, review voiceovers and lifestyle before/after. Redirected all traffic to dedicated product landing pages.
Week 2: 3-layer funnel activation: Cold campaign to lookaloke audience with winning creative. Cart abandonment retargeting with review video + soft nudge. Video views campaign to seed a warm retargeting pool for week 3.
Week 3: Scale winners, kill losers: Identified 2 winning creatives from A/B test. Scaled each 20% every 3 days. Cut 4 underperformers. Introduced a bundle-offer ad to lift AOV- AOV grew 11%
Month-End Results: Rs 14.7L revenue. 4.1x ROAS. CAC Rs 980: Total monthly revenue grew from Rs 4.2L to Rs 14.7L- a 251% increase. ROAS from 1.4x to 4.1x. CAC dropped 59% from Rs 2,400 to Rs 980. Conversion rate up 145%.