According to the studies, 59.5% of the world’s population, that is 4.66 billion people on the earth use the internet. And people are 64-85% more likely to be attracted to the products or services offered through a video depiction rather than a plain text.

What’s Video Production?

It’s basically an entire process of creating a video, which can be either a short clip or a full-length movie, a marketing video or a television commercial, the content may vary according to the videos but the production process for all is the same. It basically is divided into three categories;

• Pre-production
• Production
• Post-production

+ Pre-production

The planning stage before the production begins,

1. Creation of script/storyboard

The very first step of the very first stage of video production is creating and finalizing a script or a storyboard for the shoot. It will help you figure out exactly what shots you need for your video.

2. Finalizing the cast, equipment and location

Once you are done with your script, you will have to arrange all the equipment, cast and location according to your written or drawn storyboard.

+ Production

The second stage of the production process is the production itself. As the word suggests, production includes all the duties of shooting the video. When all the discussions are done, preparations are completed. It’s the time when you will have to capture all the footage for your desired video. In this phase, you will capture all the visions, ideas or visuals, for the final product.

+ Post Production

This stage covers all the actions that are performed after the actual shooting of the video has been completed. This includes merging each sense, synchronising all the audio and video, editing and adding special effects.

The significance of video in marketing

A picture speaks a thousand words, so if images can most certainly enhance your business and communicate with the customer, Imagine how much further a video can reach. A video will give a much clearer understanding of the product or service than a picture or a text to the consumer. Here are some reasons below to show how important a video is for marketing-

1. Convenient

It is convenient for the consumer to watch the video and have a brief understanding of the product or the service, rather than just plain text or an image. Providing this convenience to the consumer will be highly effective and a good marketing technique. It is simply more enjoyable, leading to a better understanding and quick learning curve.

2. Search engine

According to the studies, youtube seems to be the second largest search engine just after Google. So, a business must try to utilize all the search engines as much as possible. Posting a video on youtube and sharing that on other social media platforms along with the business’s website will boost the posts and grow the traffic on your websites and pages.

3. Reassure

Consumers want to be assured about the decision they will take, and a video can assure them. It is the best way to showcase the culture, quality of service and testimonials of a company. Axe digital is a marketing company that does it all. Therefore when working with us, we make sure to bring your vision to life. Our talented creative team handles everything in-house to translate your company’s brand effectively.

4. Google loves videos

You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. Videos allow you to increase the time spent by visitors on your website. Thus, longer exposure builds trust and signals search engines that your site has good content.

5. Magnetize smartphone users

A study shows that 90% of people watch videos on their smartphones. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience will keep getting bigger and bigger.

Choosing the idea of video advertising as an option for business is wide-spreading. creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!

Let’s Connect for all your Video Production and Digital Marketing requirements.