A digital marketing agency is a business (like us!) which assists other companies with their online marketing efforts. Agencies can be as involved as the client would like. For some of our clients we handle all digital projects but for others we only provide ideas and recommendations through consulting. Our goal is to be an extension of our clients' teams, support internal marketing teams with specialised digital services.

B2B stands for business-to-Business. This type of marketing refers to businesses who sell products or services to other business. For example, at Axe Digital we work with other businesses to product stellar digital marketing campaigns. B2C stands for Business-to-consumer, or businesses that sell their products or services to individual consumers. While all facets of digital marketing can apply to both B2B and B2C, the strategy will differ.

Do you have an audience that spend time online? Nowadays, the answer is you for just about every business. Digital marketing will help you reach your target audience online and drive valuable conversion. Digital marketing is so versatile, it can be tailored to suit just about any brand!

There are so many benefits to digital marketing! The underlying goal of digital marketing is to bring more qualified users to your website. Through a mix of digital marketing tactics, you are able to guide users through their online journey, resulting in more conversions for your business. The beauty of digital marketing is that all of the tactics work together in harmony. An effective digital marketing strategy will also reinforce your traditional marketing, providing your target audience with cohesive messaging.

There are also a number of benefits to digital marketing over traditional marketing. Digital marketing is flexible. With digital, you have the ability to make changes over the course of a campaign, unlike traditional where you're locked into long campaigns that are set in stone.

Digital campaigns are also much easier to track because you can set up tracking pixels, create robust event tracking across your website and develop trackable links using utm parameters, which all tie your success directly back to specific campaigns. These pixels allow for remarking campaigns which target users who have previously visited your website based on the actions they took.

Absolutely! The goal of digital marketing is to improve website traffic and online conversion, thus helping you reach your overall business goals. If you'd like to ultimately increase online sales, we would recommend a variety of tactics to reach this goals. These may range form UX research and conversion rate optimization to advanced product schema to social media. When we're developing a campaign from a client, we get to know their business and objectives, then propose plans to align with those goals.

A digital marketing strategy is a plan of attack for your digital efforts. We start our strategies with goals and KPIs, then decide which tactics will lead us to success.

You might think digital marketing can't be successful unless you come up with a crazy-creative idea. That can certainly help, but the real secret behind success in digital marketing is optimizing your campaigns. When we say optimizing, we mean testing small changes over time to continuously create better results. At Axe Digital, we actively monitor all our campaigns. It's nearly impossible to find the perfect combination of keywords or targeting right off the bat, so that's exactly what we do! We've found that it's these campaigns that perform the best because they're consistently improving.

Digital marketing platforms are other websites or software used to execute digital strategies. Facebook, Instagram, Twitter, LinkedIn and more are all digital platforms which provide marketers with the tools to share their messaging with a desired audience.

A digital marketing agency work with businesses to help them build their brands and increase their digital footprint through a variety of digital mediums.

Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpage in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant, and those pages are ranked highest among the search results. Using SEO tactics, such as keywords, meta descriptions and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.

Just like it sound, local SEO involves optimizing your website for local search. Talking about things that are happening in the community, ensuring that all of your maps are up to date participating on social media are all great ways to improve your local SEO.

On-page SEO is anythings that you do on your website- content, back-end optimization, meta tags, etc. Off-page SEO is less controllable. Off-page SEO is what happen off of your website that relates directly back to it. This may include domain authority, backlinks and more.

SEO experts use a variety of tools to choose keywords. Some of the most common ones are Google Search Console, Ahrefs, Moz and Ubersuggest. We may also use suggestions based specifically on what a client wants to rank for.

Yes! word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence give your company credibility and boosts brand awareness. Plus, website are an avenue for endless marketing strategies, including e-commerce, online customer service and consumer engagement.

Social media platforms allow users to connect and engage with one another through shared content. These websites were originally developed for social networking, but since then, social media has become a popular marketing approach. Businesses often use social media to showcase products and services, connect with current or potential customers, and boost brand awareness.

Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups. If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.

The primary way a website increase sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying. With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.

Digital marketing allows businesses to raise brand awareness, share information about products, engage with the businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.